I moved to England in 2001. I had started my career as creative in Argentina when the country was imploding, but advertising was going through its golden age. Weird. I lived in London for 8 years, quitted advertising and focused on my artistic project: making art about the greatest passion in the world: football.
I graduated without honors since my topic made some of the tutors uncomfortable: “art about football?” Coming back to Buenos Aires had to do with the fact that I had already finished my studies and academic training and it was time to enjoy the place I come from.
Football is up there; amongst the things I love the most. I have a good relation with my old man thanks to football, I get along with my friends due to football; the same thing happens when you go to see a football match and you celebrate a goal and hug somebody you’ve never met: only football can accomplish something like this.
It all began with the 2003 Champions League final game, in Manchester, between AC Milan and Juventus, from Italy. I went there with my Japanese artist friend Takeshi Nomura. With two cameras we portrayed the experience: the invasion of Italians to an industrial city in the center of England, gathered to see the most important sports event of the year. Later, super exhausted, we realized that was what we had to do: travel around the world following football, record our experiences, and make works of art out of them. We worked together until 2005.
You may like football or not, but reality shows that such a powerful thing just doesn’t exist. This is the message of my work. It could be a photograph of a million of people together, staring at the same side, or the portrait of a veteran goalkeeper of amateur football. Football has no limits.
I’m currently working on some pics of Diego Maradona on his 50th Birthday celebration, on an exhibit for ArteBa, on another exhibit which will be held in London, and looking forward to attending the 2011 Biennale in Venice. I`ve recently dreamt about shooting Matías Almeyda, the latest River Plate idol, dressed up as a samurai, as if it were an 80s photoshoot for El Gráfico. In one of these, Navarro Montoya was dressed up with a hairy costume of a monkey.
Obviously you want your work to travel around the world and hopefully make it to the best museums and art galleries. But the truth is that’s difficult and it might take lots of years. Luckily, I work on a subject which goes beyond art, and that gives me the freedom to show it in different scenarios. For example, I have a terrific football field next to my house, an amazing place to make an exhibit.