GOOD, a Russian company that provides services in the areas of marketing and creative design, as well as PR, has created this funny ad showing different helmet designs, with the only purpose of relaxing and having some fun advertising… and to change a usual object into something extraordinary , of course!
Igor Mitin, the mind behind this wonderful creation, named it “Genetic experiments on motorcycle helmets”, saying that “unifying two things with the same shape, but different purpose is really challenging and at the same time rewarding. As a result, the two things turn into something extraordinary and fascinating.”
The Ad have six awesome collections from the Botanical to the Sports and even the Sexually preoccupied one. And it won the Reddot design award for the best of the best in the 2011. Of course it would, imagine how cool it’d be if someone really produced helmets like these!
By Ima Ríos