For three months in the spring of 2013, New York City will be transformed by Word Above the Street’s public awareness campaign: The Water Tank Project.
Grounded in the inspirational power of public art, The Water Tank Project will inspire millions of people to be more responsible with water in their daily lives.
Carefully selected rooftop water tanks across the city will be temporarily wrapped with original artwork on the subject of water. Celebrating the talents of established artists, emerging artists and even New York City school students, The Water Tank Project will reshape the city skyline.
People will experience The Water Tank Project live in NYC while many more around the world will experience the event virtually through apps and web based multimedia.
The Water Tank Project will also promote New York City’s high quality drinking water and highlight the role of the world’s major cities in leading the way to responsible stewardship of water.